Branding for sanitary products has always been, well, a bit pants. The packaging is usually garishly bright and the ads show young, attractive women rollerskating, climbing mountains and gallivanting around in white trousers.

And then there’s the unnatural-looking blue liquid that is poured onto pads, as if menstruating were some sort of strange science experiment instead of a bodily function that roughly half the world’s population experience monthly for an average of 40 years of their lives…

Click here to continue reading online version, published @CreativeBloq. October 2017.

Originally published in Computer Arts 271, October 2017. See pdf below