Designers and creatives are increasingly using the ephemeral Instagram Stories – which disappear after 24 hours – to promote their brand, show off another side of their design portfolio, expand their reach and sell their products.

There are now 300 million daily Story users, suggesting that around 60 per cent of Instagram’s total users are using Stories, and people are spending more time than ever on the platform.

As one in five organic Stories from businesses lead to a direct message, it’s no wonder that brands are starting to focus more time and money on this area of Instagram.

Click here to read more.

Published @CreativeBloq, January 2018.